Articles for March 2014

Event: Accessing Powerful New Technologies for Creating Highly-Targeted Mailing Lists

Far from being made obsolete by the Internet explosion, the Direct Mail industry has leveraged new technologies to become more relevant to marketers than ever. From List Appending to Demographic Targeting, a well-conceived and well-executed direct mail program can provide benefits not available through any other medium, maintaining direct mail’s status as a vital part… Continue reading…