Articles for May 2017

Weathering a PR Storm through Crisis Communication

June Luncheon: Weathering a PR Storm through Crisis Communications

Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” Today, it takes seconds via a text message. In managing a crisis, Rockwood Communication Counsel assesses vulnerabilities and equips clients to ensure a response is swift, accurate and decisive. In this presentation, learn tips from a marketing perspective on… Continue reading…

Creating Content that Moves the Needle

Creating Content that Moves the Needle - Damien Navarro of VIMBY

It has been nearly 100 years since Proctor & Gamble found that long-form scripted content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before… Now, almost 100 years later soap operas still survive and more… Continue reading…