Creating Content that Moves the Needle - Damien Navarro of VIMBY

It has been nearly 100 years since Proctor & Gamble found that long-form scripted content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before… Now, almost 100 years later soap operas still survive and more than ever we are seeing content that speaks to consumers in a far different way than simply “here we are.” From memes to VR to live immersive experiences, join this session as some of the powerhouses in the creative content space explore the various forms, usage, examples, unique relationships and logistical challenges related to the wide array of content large brands and organizations are leveraging during each specific phase of the customer acquisition funnel.

Affordable Admission

$19.95 – AMA-IE Members
$24.95 – Non-members
$14.95 – Students (with valid ID)
$29.95 – At the door (Applies to all)

Thursday May 18, 2017
11:30a – 1p

New York Grill
950 Ontario Mills Drive
Ontario, CA 91764

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