Articles tagged with: content marketing

Creating Content that Moves the Needle

Creating Content that Moves the Needle - Damien Navarro of VIMBY

It has been nearly 100 years since Proctor & Gamble found that long-form scripted content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before… Now, almost 100 years later soap operas still survive and more… Continue reading…