June Luncheon: Weathering a PR Storm through Crisis Communications

Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” Today, it takes seconds via a text message. In managing a crisis, Rockwood Communication Counsel assesses vulnerabilities and equips clients to ensure a response is swift, accurate and decisive. In this presentation, learn tips from a marketing perspective on how to help stabilize and de-escalate a crisis and to prevail in the court of public opinion. The goal in any crisis is to protect a reputation, and sustain credibility—not just for today, but for the next move. Rainy days are a given, but by mastering a few skills, you can weather the next PR storm.

Three Takeaways

  1. How marketers can provide high value during a PR crisis. Marketers are usually the most informed on where potential hidden bombs are and potential remedies yet rarely consulted. Learn how to identify vulnerabilities and assets.
  2. Tips for staying on message, even when it hurts. There are always ways to stay engaged, how to get legal counsel on your side.
  3. Storm cleanup. It’s easy for smoldering flame to ignite into a new crisis if you market too hard too early. Find out the safe ways to re-start business development and promotional efforts after a crisis.

About Our Presenter

Crystal Rockwood is President of Rockwood Communications Counsel Inc., which specializes in crisis communications, public relations and brand-marketing. She is also an authorized trainer with the Emily Post Institute in Business Etiquette, the nation’s foremost authority on etiquette.

With the rising interest in better business development skills, Crystal has presented to business etiquette sessions to Boeing, UBS, Ruiz Foods, Prudential Realty, the City of Placentia, Arbonne, Grant Thornton, the Orange County Bar Association, the law firms of Allen Matkins, Greenberg Glusker, Atkinson, Andelson, Loya, Ruud & Romo, Tredway Lumsdaine & Doyle, the Association of Legal Administrators, the Legal Marketing Association, the Print Industry Association of Southern California and many other organizations.

Crystal is the former Press Secretary to the Mayor of Oakland and was trained in advanced crisis communications by both city and federal agencies. Previously, Crystal served as the Director of Communications at Pillsbury Winthrop Shaw Pittman, an international law firm servicing Fortune 500 companies and other notable organizations.

Affordable Admission

$19.95 – AMA-IE Members
$24.95 – Non-members
$14.95 – Students (with valid ID)
$29.95 – At the door (Applies to all)

Thursday June, 2017
11:30a – 1p

New York Grill
950 Ontario Mills Drive
Ontario, CA 91764

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